Hello and welcome! Green Earth Blockchain is a unique project that combines the transparency of the blockchain with global food supply chains to promote ecologically sustainable food products of high quality, with further extension of use cases to various natural products and natural resources. The project is being executed by a core team with significant experience in different industries, and a lifetime commitment towards the project goals.
Green Earth Blockchain has the following Use Cases:
1. Food Authenticity Tracking
2. Natural Healthcare
3. Carbon Credit Trading
4. Strategic Food Reserves
5. Sustainable Tourism
They are all linked to natural products and natural resources. “Food Authenticity Tracking” is our first and major use case, and we are developing our blockchain system for it, along with associated e-commerce platform linked with the physical supply chains for foods and natural products. We will develop other use cases after establishing a customer base for the first use case. Also, new use cases may come up in the future based on customer feedback.
Why Green Earth? What problem are we solving?
The global food industry and food supply chain lacks transparency, which is the root cause for a wide range of food adulteration, causing both economic and healthcare impact on people. That’s the problem we aim to solve with the Green Earth blockchain.
Depending on which survey and country we select, 10-30 % of the food products available in the markets for consumers are non-conforming to the necessary standards setup by the food quality regulators like US FDA, UK FSA, CFIA in Canada, or FSSAI in India. For example, in a large survey by FSSAI in India in 2019, about 28% of food samples did not conform to the standards.
The non-conformance to standards is high in developing and underdeveloped countries, especially in Asia and Africa. India ranks first in a list by Food Sentry as the country with the maximum food safety violations. India and China are the countries with the highest number of non-conformance. The EU (Eurozone) has the least non-conformance, or highest food quality.
Urban areas (with high population density, transaction oriented society, and lack of transparency) have much higher non-conformance than rural areas (with lower population density and ease of source tracking).
Most common Food Adulteration (based on multiple surveys worldwide):
Milk Products, Cooking Oils, Honey, Fish/Seafood, Spices, and Fruit Juices.
Food adulteration with harmful chemicals is one of the serious problems worldwide, and it’s the root cause for many long term chronic diseases and organ failures in both children and adults. This problem is not limited to under-developed or developing countries. It’s also impacting millions of people in developed countries.
Food quality and adulteration is a major global problem with 10-30% food samples non-conforming to the necessary food standards in different countries. Food Adulteration is also dangerous because it can severely damage the health of consumers, especially in children, while also depriving nutrients that are essential for proper biological growth and development. The total healthcare impact of food adulteration, on adults and children, will run into trillions of dollars worldwide.
Lack of transparency drives food fraud.
While food adulteration is illegal in most countries, there are many wrong or borderline practices followed by food companies including the use of chemicals that are banned in other parts of the world but not in their country (hence profiting from lagging laws of their country). If we include misrepresentation of ingredients in food products (for example, food labels not matching the actual contents), then we are looking at a problem that is over $500 billion USD per annum in size, or about 5-10% of the global food industry.
Green Earth Blockchain offers a Solution.
Green Earth will leverage the transparency enabled by blockchain technology to authenticate and empower the honest and genuine Participants (Producers of Natural Foods and Natural Products) who are regularly getting pushed to the background and fringes, while they struggle against capital intensive commercial and industrial setups (due to their smaller size, and difference in production methods vs the larger industrialized companies with sophisticated marketing models).
Top 5 Benefits of Green Earth Blockchain
Green Earth Blockchain aims to bring transparency in the food supply chain. Every food product transaction will be visible on the blockchain, showing all the participants involved in the transaction, from the farmer to the consumer.
Food producers who can not show farm-level tracking and transparency, will not be able to join Green Earth Blockchain. Such a level of transparency has never been achieved before, and it can bring disruptive changes to the global food industry, which is about 11 trillion dollars per annum in size.
Following is a simple illustration of how the Green Earth Blockchain will add value to Consumers worldwide, by creating an entry barrier for foods that have been tampered or adulterated.
Green Earth Blockchain Token (GEBT) will be used to reward all the deserving Participants and Users in the food supply chain, natural products and services, worldwide from Alaska to Australia. The token will seek to reward authentic natural products and services, many of which are in the developing countries in Asia, Africa and South America. Our blockchain project and tokens will provide support and resources for them.
Large Market Size & Large Opportunity.
The “global food & grocery retail market size” was about $11.3 trillion USD in 2021 and expected to grow at 3% CAGR from 2022 to 2030, to about $15 trillion USD by 2030. If we get even 1% of the global food industry to adopt Green Earth blockchain for tracking food authenticity, then $150 billion worth transactions can come on Green Earth Blockchain by 2030.
Within the global food market, the “global organic food market size” was about $227 billion USD in 2021, and it can grow to $700 billion by 2030. The organic food industry will be more open to authenticity linked blockchain, because we share common goals, and we can get early adoption from them. Even 1% of this market will be $7 billion worth transactions on Green Earth blockchain annually by 2030.
Important demand-supply dynamics will come into play here.
Today, the organic foods typically have 2-3x higher market price compared to non-organic foods, and this is a high premium, most of which is pocketed by the middlemen and retailers.
By using Green Earth blockchain to show authenticity of food products in a transparent manner on the blockchain, we can reduce the high premiums of organic foods, to bring them closer to regular foods, which will significantly increase the demand or sales of all natural food products supported by the blockchain. In other words, Green Earth blockchain can increase the global market size of the organic food industry by reducing its premium prices.
Therefore, depending on how much of the global food industry we can bring onto Green Earth blockchain, we can aim to get $7-150 billion worth transactions on Green Earth blockchain, which can create a marketcap of $10 billion or more. That’s the potential of this project if we execute the project vision over the next 5-10 years.
Green Earth Blockchain Token (GEBT) aims to be in top 10 cryptos by User base.
Over the next 3 years, we will focus on the major use case (food authenticity tracking with transparency of blockchain), which can establish Green Earth Blockchain with Clients and Users worldwide, with 1 million GEBT Users, and market cap beyond $1 billion. Along the way, we will develop the systems for new use cases that can benefit from the transparency offered by Green Earth, like Natural Healthcare and Carbon Credits Trading. All Use cases will be linked to foods, natural products and natural resources, where transparency and tracking can deliver significant value.
Disclaimer: Green Earth Blockchain Token (GEBT) is a utility token meant for the working of the Green Earth Blockchain project. The GEBT token does not represent any asset or security, and there are no guarantees of any type regarding the token price appreciation over any timeframe.
To express interest in Green Earth Blockchain Token (GEBT), please use the contact form below. Thanks.